AMI launches new wellness focused documentary series, Mind Set Go

Toronto, ON. (Feb. 8, 2018) - Six million Canadians struggle with obesity yet less than 5% lose the weight and keep it off. The new documentary series Mind Set Go (8x30') follows eight brave Canadians as they tackle their obesity over a three-month wellness journey of body, mind, and soul. Fitness experts Lowell and Julie Taylor (Amazing Race Canada) and several famous Canadian Paralympians and athletes, all of whom have used a positive mindset to overcome their own barriers, provide essential insights to participants along the way. An Anaïd Production, Mind Set Go airs Thursdays at 8:30 p.m. ET/PT starting March 8 on AMI-tv. The series features Integrated Described Video and is accessible to audience members who are blind or partially sighted.

"We're thrilled to work with Anaïd Productions on a series that encourages individuals from diverse backgrounds to embrace their personal health and wellness journey," says John Melville, Vice President of Programming and Production, AMI-tv. "The stories are inspiring and highlight what people of all abilities are capable of with the right mind set."

Each episode of Mind Set Go starts with the participant's backstory – perhaps a health scare or a traumatic event was the catalyst for their weight gain. To bookmark their journey, the participant sets a physically demanding goal – like climbing a mountain – to reveal how their lives and attitudes have progressed after the three months. Lowell and Julie Taylor offer their expertise along the way and bring on one Paralympian or athlete per episode to share their inspiring stories and insights with the participants.

Paralympians and athlete featured in the documentary include Michelle Salt (Calgary, AB), Maya Jones (Vancouver, BC), Josh Cassidy (Toronto, ON), Summer Mortimer (Hamilton, ON), Ness Murby (Salt Island, BC), Greg Westlake (Toronto, ON), Victoria Nolan (Toronto, ON), and Curt Minard (Vancouver, BC).

Mind Set Go airs Thursdays at 8:30 p.m. ET/PT on AMI-tv, starting March 8. Full episodes will also be available to steam online at http://www.ami.ca/category/mind-set-go following the initial broadcast.

Mind Set Go is developed and produced by Anaïd Productions in association with Accessible Media Inc., with the participation of the Canada Media Fund, Rogers Telefund, and the Province of British Columbia, Film Incentive BC, and  with the assistance of the Government of Alberta, Alberta Media Fund and the Canadian Film or Video Production Tax Credit.

SOCIAL MEDIA LINKS
www.facebook.com/AccessibleMediaInc/
www.twitter.com/accessiblemedia
www.instagram.com/accessiblemediainc/  
#MindSetGo

About AMI-tv
AMI-tv is the world's first television network to broadcast all programs with open format described video for individuals who are blind or partially sighted, and is broadcast daily into more than eight million Canadian homes as part of the basic digital cable package with most service providers. AMI-tv is committed to broadcasting a variety of content with a focus on accessibility and inclusion.

SOURCE: Accessible Media Inc. (AMI)


Media Contact:
Taylor Turner, Marketing Communications Specialist, AMI
taylor.turner@ami.ca
1- 800-567-6755 ext. 0977